Helping you use analytics to improve your website performance
Using a powerful mix of web analytics, data mining and customer analysis techniques, we uncover hidden insights about what’s happening on your website.
Understand the past to anticipate the future
From customer segmentation to marketing response modelling, fraud detection to churn prediction. Apply some of the latest thinking on predictive analytics to your data and get a step ahead of the pack.
Learn more about our predictive analytics consulting services
At Applied Insights we help companies optimise their online and offline marketing processes through the use and deployment of a range of analytical methods and technologies. It sounds scary but it isn’t. Our approach is grounded, pragmatic and designed to deliverable actionable results.
Recent Blog Posts 
- 2 May 2008: Does Europe need its own Web Analytics Association?
- 30 Apr 2008: Back to blogging?
- 30 Apr 2008: Want to find out more about Predictive Analytics?
Through our kind of applied insight, we help clients:
- Improve the business performance of their web channel
- Better understand what drives customer loyalty
- Optimise their online and offline marketing expenditure
- Increase the effectiveness of their customer relationship activities