We regularly contribute to industry thinking through articles and white papers and by giving conference presentations. You can view a selection of articles here, in addition to our blog.
Articles
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The state of web analytics in the UK
An interesting report was published recently by E-consultancy that gives a useful insight into the state of play of the web analytics industry here in the UK. They surveyed around 700 people from “practitioners”, agencies consultancies an... -
Emetrics London round up
I have just finished attending the Emetrics Optimisation Summit in London. It has been a busy two days with a variety of presentations on different subjects from a variety of different organisations. I kicked off the conference by taking a look at th... -
Report from Emetrics San Francisco
As I write this I’m on my way back to the UK from the Emetrics Marketing Optimisation summit in San Francisco. After three days and having watched about 15 presentations this is probably the first chance I have had to reflect on what I’ve...
White papers
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White Paper: The Customer Journey Framework
To help digital property owners understand how visitors use a site, Applied Insights has developed its Customer Journey Framework. This framework is an approach to help organisations understand which visitors are using their site, how they are using ...
Conferences and presentations
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An Introduction to Predictive Analytics, London, 22nd May 2008
Neil and John ran a one day workshop in Predictive Analytics in association with the Emetrics Marketing Optimisation summit on 22nd May at the Hotel Russell in London. A course outline is below. Please contact us if you would be interested in joining... -
Sales & Marketing in Travel Europe Summit, Munich, October 2008
Neil will be giving a presentation at EyeforTravel’s annual Sales & Marketing in Travel Europe Summit to be held in Munich in October 2008. -
Web Analytics Congress, Maarssen, The Netherlands, May 2008
At this year’s annual Web Analytics Congress in Holland, Neil delivered a keynote presentation on Marketing Optimisation and Predictive Analytics.
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