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A segmentation primer
One of the things that you hear being talked about a lot more about these days in the wacky world of web analytics is “segmentation”. But ...
Posted in Articles, Segmentation, Data mining, Consumer insight
A view from this side of the water
Having agreed to write for ClickZ, I then immediately got writer’s block and started thinking “what am I going to talk about?” I e...
Posted in Articles, Analytics strategy, Web analytics
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