Here are a selection of posts, articles and events on this subject.
The need for market intelligence
In my previous article, I outlined the need for measuring and optimising web site performance to be a more holistic and consumer focus discipline than...
Posted in Articles, Analytics strategy, Web analytics
What do we mean by web analytics?
There’s one thing that worries me a bit about web analytics and that’s its name. Web analytics… Sound’s a bit scary doesn̵...
Posted in Articles, Analytics strategy, Web analytics
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