Here are a selection of posts, articles and events on this subject.

A word about averages
A lot has been written recently in this publication and others about the development of Key Performance Indicators (KPIs). Increasingly businesses are...
Posted in Articles, Web analytics

Understanding key customer journeys
Over the past few weeks I have been taking a look at the variety of data sources available for evaluating e-business performance in addition to the da...
Posted in Articles, Segmentation, Analytics strategy, Surveys, Web analytics, Consumer insight, Data integration