Here are a selection of posts, articles and events on this subject.
E-consultancy Online Marketing Masterclass, London, November 2005
Neil was a session leader at the E-consultancy Online Marketing Masterclass in November 2005
Posted in Conferences and presentations, Past conferences
Add value by adding insight
In my last article I talked about some key themes that had been running on Eric Peterson’s web analytics forum recently; setting KPI’s and...
Posted in Articles, Analytics strategy, Web analytics
The importance of the “K” in KPI
There have been a couple of interesting threads running on Eric Peterson’s web analytics forum over the past few days. One was on setting Key Pe...
Posted in Articles, Analytics strategy, Web analytics, KPIs
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