Here are a selection of posts, articles and events on this subject.
Micro data integration
There is one thing about the digital marketing world - we are not short of numbers!
Typically we may have numbers coming in from our web analytic sys...
Posted in Articles, Analytics strategy, Consumer insight, Data integration
What do we mean by macro data integration?
During the session on Multi-channel Metrics at Search Engine Strategies in New York a couple of weeks ago, one of the questions that came up was about...
Posted in Articles, Analytics strategy, Data integration
Views from Search Engine Strategies, New York
Last week I attended Search Engine Strategies in New York. I was taking part in the ClickZ track on Multichannel Metrics with fellow columnist Jason B...
Posted in Articles, Analytics strategy, Search engine marketing, Testing
Search Engine Strategies, New York, February 2006
Neil presented at a session on “Multi-channel Metrics” as part of the ClickZ track at SES in New York.
Posted in Conferences and presentations, Past conferences
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