Here are a selection of posts, articles and events on this subject.
Business Intelligence 2006, London, May 2006
Neil was invited to present on web analytics to a group of BI professionals at the Business Intelligence 2006 conference organised by Information Age...
Posted in Conferences and presentations, Past conferences
The Analyst’s Toolbox: Introduction
There is a tendency when we talk about analysing web data that we focus on the use of so-called web analytics tools such as Google Analytics, Omniture...
Posted in Articles, Segmentation, Forecasting, Predictive analytics, Data mining
Emetrics, London, May 2006
Once again Neil was a speaker at Emetrics in London. His presentation entitled “Beyond the one hit wonders!” looked at issues around getti...
Posted in Conferences and presentations, Past conferences
The health of the web analytics market in the UK
About a year ago I had the opportunity to visit the Emetrics Summits in both Santa Barbara and London. In my first article for ClickZ I compared the s...
Posted in Articles, Analytics strategy, Web analytics
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