Here are a selection of posts, articles and events on this subject.
Google Conversion University: The Four Parts of Web Optimization
Neil contributed an article to Google’s “Conversion University” on the need for a holistic approach to measuring online business per...
Posted in Articles, Analytics strategy
The Analyst’s Toolbox: Segmentation (1)
Segmentation. There’s a word. It’s a word that quite often means different things to different people and it’s all the rage in web analytics. Ev...
Posted in Articles, Segmentation
Finnish Direct Marketing Association Summit, Helsinki, June 2006
Neil gave a presentation on Measuring Web Effectiveness to the annual conference of the Finnish DMA in Helsinki.
Posted in Conferences and presentations, Past conferences
The Analyst’s Toolbox: Decision Trees and other classification techniques
In my last article I had a quick look at some other tools for the analyst toolkit other than their web analytics system. These included Business Intel...
Posted in Articles, Predictive analytics, Data mining
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