Archive for August, 2006

Here are a selection of posts, articles and events on this subject.

White Paper: The Customer Journey Framework
To help digital property owners understand how visitors use a site, Applied Insights has developed its Customer Journey Framework. This framework is a...
Posted in White papers, Segmentation, Surveys, Predictive analytics, Web analytics, Consumer insight, Data integration

Welcome!
Hi there and welcome to the Applied Insights blog. In this blog John and I will be taking a look at various issues and topics in and around the analyt...
Posted in Applied Insights Blog

E-consultancy training, London, October 2006
Neil delivered a workshop on “Web measurement and analytics” organised by E-consultancy in London on 4th October 2006.
Posted in Conferences and presentations, Past conferences

Retail Bulletin conference, London, September 2006
Neil presented on “Multi-channel Metrics” at the “Making the most of multi-channel retailing” conference organised by Retail B...
Posted in Conferences and presentations, Past conferences

Ad-Tech, London, September 2006
Neil ran two workshop sessions at Ad-Tech on the 27th September. In the first workshop Neil will be led a panel discussion on “Data integration ...
Posted in Conferences and presentations, Past conferences

The Analyst’s Toolbox: Explanatory forecasting techniques
In my last article I started to look at forecasting and investigated a set of methods called time-series techniques. Using these techniques you make y...
Posted in Articles, Forecasting, Predictive analytics