Archive for September, 2006

Here are a selection of posts, articles and events on this subject.

What makes a good analyst?
One of the features of the web analytics market at the moment is not some much the advances in the technologies but the desperate lack of talent on bo...
Posted in Articles, Analytics strategy

So what is Predictive Analytics?
Over the past few years we’ve all been hearing more and more about “Predictive Analytics” (PA for short). It is one of those terms – like ...
Posted in Applied Insights Blog, Forecasting, Predictive analytics, Data mining

Listening to the voice of the customer
I got a bit of a wake-up call this week. An event which I thought was a long off is getting closer. The Emetrics summit in Washington DC in October is...
Posted in Articles, Surveys, Web analytics, Consumer insight, Data integration

Blogchat with Jim Sterne, CEO Target Marketing
As part of our blog we will be having occasional “blogchats” with movers and shakers in the world of online marketing and analytics. We...
Posted in Applied Insights Blog, Analytics strategy, Blogchat

What’s in a name?
Imagine the situation. You are setting up a new business, you need a name for the brand; one that makes sense, describes what you do and one that you ...
Posted in Applied Insights Blog, Analytics strategy