Archive for October, 2006

Here are a selection of posts, articles and events on this subject.

Internet Marketing Conference, Stockholm, November 2006
Neilheaded over to Stockholm for the Internet Marketing Conference on 30th November 2006. He took part in a panel discussion on using web analytics t...
Posted in Conferences and presentations, Past conferences

Web analytics and data privacy
During an interview with John Marshall, CEO of ClickTracks for our blog recently, the thorny issue of web analytics and data privacy came up. It’...
Posted in Articles, Web analytics

Emetrics: The Big Picture - report from Days 2 & 3
It was a busy couple of days on Days 2 and 3 of the Emetrics Summit here in Washington. I was moderating a track on the “Voice of the Customer&#...
Posted in Applied Insights Blog

Google move into multi-variate testing
Here in Washington, Google have just announced the launch of a new multi-variate testing service, Website Optimizer. It’s a beta launch at the m...
Posted in Applied Insights Blog

Emetrics: The Big Picture, Washington, October 2006
At this Emetrics event held in Washington in October, Neil was the moderator of the “Voice of the Customer” track and also presented on t...
Posted in Conferences and presentations, Past conferences

Emetrics: The Big Picture - report from Day 1
Well, Emetrics: The Big Picture is in full swing here in Washington DC. Around 450 delegates have come to network and listen to about 50 speakers acro...
Posted in Applied Insights Blog

How to do Predictive Analytics - Part 1
Having finished the last blog by arguing that more people could be benefiting from Predictive Analytics this begs the question of where to start if yo...
Posted in Applied Insights Blog, Predictive analytics, Data mining

Data: It’s messy but get over it
It was busy week last week for the online marketer in London with the conference season getting into full swing. There was an inaugural Internet Retai...
Posted in Articles, Web analytics, Data integration

Blogchat with John Marshall, CEO Clicktracks
I first met John Marshall at the Emetrics Summit in Santa Barbara in 2003. I was immediately struck by his vision for ClickTracks and web analytics in...
Posted in Applied Insights Blog, Blogchat

Evidence of local warming
It was a busy week in London last week. There seemed to be a lot on and for me it was probably a good statement on the health of the industry at the m...
Posted in Applied Insights Blog