Here in Washington, Google have just announced the launch of a new multi-variate testing service, Website Optimizer. It’s a beta launch at the moment and will only be open to a few advertisers. The service is free and will obviously mean that one of the concerns I have had about the cost/benefit balance of testing programmes here is the UK has largely gone away. No doubt more details soon.
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This entry was posted on 18 Oct 2006 by Neil Mason.
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