Archive for November, 2006

Here are a selection of posts, articles and events on this subject.

How to do Predictive Analytics - Part 3
Step 2 - Data Understanding The 2nd understanding step (the 3rd CRISP step) is about getting your hands on the data to understand how it can potential...
Posted in Applied Insights Blog, Predictive analytics

Why I don’t like Web Analytics
There - I’ve said it. There’s no turning back now. I’ve come clean. I don’t like web analytics. That may seem a somewhat stran...
Posted in Articles

Why site performance tracking needs to be part of your web analytics toolbox
When talking to clients or at conferences, I always say that an effective web strategy for measuring and optimising website performance is made up of ...
Posted in Applied Insights Blog

Web analytics as part of a customer centric organisation
There were many great presentations that I saw at the Emetrics summit in Washington DC a couple of weeks ago. There were presentations on all aspects ...
Posted in Articles

How to do Predictive Analytics - Part 2
Step 1 - Business Understanding It sounds obvious but – in data analysis as in life - it usually helps to really work out what you are trying to do ...
Posted in Applied Insights Blog, Predictive analytics, Data mining