Archive for January, 2007

Here are a selection of posts, articles and events on this subject.

What is customer loyalty in the online world?
One of my predictions for this year is that retention marketing will increase it’s importance in the online marketing mix. My thinking is that a...
Posted in Articles, Surveys, Web analytics, Consumer insight, Loyalty

Web analytics consolidation in Europe
Yesterday Omniture announced their acquisition of Instadia the Scandinavian web analytics company. This will probably explain why I have had trouble g...
Posted in Applied Insights Blog, Web analytics

How do you measure the success of websites that don’t sell?
I have no idea whether this is true or not but I once heard someone say that 80% of all websites don’t sell anything. Yet, probably 80% of all w...
Posted in Articles, Web analytics

2006 and all that
Yet again another year whizzes by and we end up another year older and hopefully another year wiser. At this time of year there is only one thing for ...
Posted in Articles, Analytics strategy, Web analytics, Data integration, Testing

How to do Predictive Analytics - Part 4
Step 3 – Data Preparation Anyone who has ever analysed data knows what a nuisance it can be. Whenever we want to analyse it in a new style we often ...
Posted in Applied Insights Blog, Segmentation, Predictive analytics, Data mining