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Customer loyalty management
Last time in this series I looked at a number of different ways you might think about and measure customer loyalty. My view was that it’s not re...
Posted in Articles, Segmentation, Surveys, Consumer insight, Data integration, Loyalty
Measuring customer loyalty
In my last article I started to explore the notion of loyalty. What do we mean by loyalty? Is loyalty about the way we behave or is it about the way t...
Posted in Articles, Surveys, Web analytics, Consumer insight
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