Here are a selection of posts, articles and events on this subject.
Measuring non-transactional websites - Part 2
Last time I took an initial look at the differing needs of transactional sites and non-transactional sites when it comes to tracking and measuring suc...
Posted in Articles, Analytics strategy, Web analytics
How to do Predictive Analytics - Part 5
Steps 4 and 5 – Modelling and Evaluation, The Theory
Now for the serious stuff (or the fun stuff depending on your inclination!). Of course the mode...
Posted in Applied Insights Blog, Analytics strategy, Predictive analytics, Data mining
Measuring non-transactional websites - Part 1
Last week I was delivering one a workshop on measuring web effectiveness to a mixed group of people from different business sectors. One of the things...
Posted in Articles, Web analytics
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