I’ve always wanted to say this..”Vote for me!”

Those of you that are members of the Web Analytics Association (WAA) will have had an email recently about the Election Ballot for the WAA Board of Directors. This year I have put forward my nomination to be on the Board of Directors and it would be great if you felt able to support me.

During the nomination process we were asked to respond to some questions which might help people understand why we wanted to be on the Board. However, I can’t find this copy on the WAA website anywhere (and I have looked), only the profile that we were also asked to complete.

So I thought I would publish my responses to the questions here in case you wanted to understand my perspective on industry matters and motivation to be a part of the WAA team.

There are also many great people who are seeking election, some of whom I know and some of whom I don’t. Since you can vote for as many people as you want, I don’t feel too bad about this shameless canvassing! The greater the depth and breadth of experience and expertise the WAA has at its disposal the better I feel.

Anyway - here’s my “manifesto”.

Which current committee do you have a passion about? Or is there a committee you would like to see us undertake?

Coming from the UK I’m naturally interested in the International aspects of the organisation’s work. I’m also interested in raising the profile of the industry, so I guess that means Marketing!

What is the greatest challenge you see the Web Analytics industry facing?

I sometimes think that the industry defines itself in too narrow a position. I’m a great believer that you need to have a holistic approach to thinking about the effectiveness of their investments in the online channel. The industry needs to continue to broaden and integrate with other online marketing technologies and data providers if it is not to become a commodity data provide to the online marketing industry.

What major contribution will you bring to WAA and its membership?

I think I will bring a broader perspective to the WAA. I have worked in marketing analytics all of my career but in a number of different functions and environments. As a result I think I have a rounded perspective and approach to web analytics and what it means for organizations. I think this perspective will help the WAA to continue to move forward.

I also think that I can help support and develop the WAA over here in Europe.

Why should people vote for you?

Because they want to?

Where do you think the organization should be in the next year?

As I mentioned earlier I think that the organization needs to recognise and embrace the wider perspective when it comes to measuring and optimizing the online channel. It should look to forge partnerships with other associated bodies and organizations in areas such as usability, marketing research and surveys, advertising research and so on.

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