Here are a selection of posts, articles and events on this subject.
Ad-Tech, London, September 2005
At Ad-Tech this year, Neil ran a workshop with Dan O’Sullivan from Boden on Landing Page Optimisation.
You can download a copy of the presentati...
Posted in Conferences and presentations, Past conferences
The increasing diversity and complexity of “Web Analytics”
This week I’ve been starting to get my head around the presentation that I will be giving at the Emetrics Summit in Washington in October. I was loo...
Posted in Articles, Predictive analytics, Data mining, Web analytics
Checking out the competition
I’ve been taking a look at internet audience growth in some of the major markets over the past year or so as published by Nielsen NetRatings in Clic...
Posted in Analytics strategy, Web analytics
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