Here are a selection of posts, articles and events on this subject.
Emetrics Marketing Optimization Summit, Stockholm, October 2007
At this inaugural event in Sweden Neil presented on data integation.
Posted in Conferences and presentations, Past conferences, Data integration
Emetrics Marketing Optimization Summit, Washington DC, October 2007
At this year’s Emetrics Summit in Washington DC, Neil presented a paper entitled “Cutting through the NOISE: Applications of data mining a...
Posted in Conferences and presentations, Past conferences, Forecasting, Predictive analytics, Data mining
Predictive analytics Part 2
In part one of this series, I examined visitor segmentation, a data-mining technique. Now, let’s look at how data mining can be used to understa...
Posted in Articles, Forecasting, Predictive analytics, Data mining, Web analytics
Predictive Analytics Part 1
In my last article I outlined my belief that what we call “web analytics” is becoming a more diverse and complex field. What we have traditionall...
Posted in Articles, Segmentation, Predictive analytics, Data mining, Web analytics
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