Archive for November, 2007

Here are a selection of posts, articles and events on this subject.

Web Analytics for small businesses
I have just got back from presenting at a seminar on internet marketing which was targeted at small and medium sized businesses. Pulling together the ...
Posted in Articles, Analytics strategy, Surveys, Web analytics

Internet Marketing Conference, Stockholm, November 2007
A return visit to Stockholm by Applied Insights this year. This time John will be giving a presentation at the Internet Marketing Conference on “...
Posted in Conferences and presentations, Future conferences, Forecasting, Predictive analytics, Data mining

Wise up to the Web, IT Wales Forum, Swansea, November 2007
At this ICT Forum event for small and medium enterprises in South Wales, Neil gave a presentation introducing web analytics called “If you can&#...
Posted in Conferences and presentations, Past conferences, Web analytics

What do we mean by Engagement and is it all that useful?
It was a mistake. I didn’t mean it to happen but the word just popped out of my mouth. I knew as soon as I said it that there was going to be troubl...
Posted in Articles, Web analytics, Loyalty

Report from the frontline – Emetrics Washington DC
Wow, that was the week that was. As I write this I have just about recovered from a 3 day intensive immersion in the whole area of online marketing pe...
Posted in Articles, Analytics strategy, Testing