Here are a selection of posts, articles and events on this subject.
Web Analytics Wednesday, Berlin, February 2008
At the inaugural Web Analytics Wednesday event held in Berlin, Neil gave a presentation on “Integrated Web Analytics”. The first time he&#...
Posted in Conferences and presentations, Past conferences
What is Data Driven Marketing?
I was recently asked to put together a workshop session on “Data driven marketing” for a class of digital marketing students. Part of what...
Posted in Articles, Analytics strategy, Web analytics, Optimisation
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