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Digital Marketing Optimisation: Part 2 - Acquisition
In this series of articles I am looking at the subject of digital marketing optimisation. At its core optimisation is a combination of philosophy, pro...
Posted in Articles, Analytics strategy, Web analytics, Optimisation
Digital Marketing Optimisation: Part 1
In my last column I looked at the concept of “data driven marketing” and outlined what I believe to be the for key components for successf...
Posted in Articles, Analytics strategy, Web analytics, Optimisation
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