Archive for April, 2008

Here are a selection of posts, articles and events on this subject.

Back to blogging?
It’s been a year since we last blogged on the site and we have had the odd comment about it. At the back end of last year Avinash mentioned in h...
Posted in Applied Insights Blog

An Introduction to Predictive Analytics, London, 22nd May 2008
Neil and John ran a one day workshop in Predictive Analytics in association with the Emetrics Marketing Optimisation summit on 22nd May at the Hotel R...
Posted in Conferences and presentations, Past conferences, Segmentation, Forecasting, Predictive analytics, Data mining

Want to find out more about Predictive Analytics?
If so, then Neil and John are running a one day workshop in Predictive Analytics in association with the Emetrics Marketing Optimisation summit on 22n...
Posted in Applied Insights Blog

Sales & Marketing in Travel Europe Summit, Munich, October 2008
Neil will be giving a presentation at EyeforTravel’s annual Sales & Marketing in Travel Europe Summit to be held in Munich in October 2008.
Posted in Conferences and presentations, Future conferences, Web analytics

Web Analytics Congress, Maarssen, The Netherlands, May 2008
At this year’s annual Web Analytics Congress in Holland, Neil delivered a keynote presentation on Marketing Optimisation and Predictive Analyt...
Posted in Conferences and presentations, Past conferences, Analytics strategy, Predictive analytics, Data mining

Emetrics Marketing Optimisation Summit, London, May 2008
This year Neil was invited by Jim Sterne to be the conference chairman and a keynote speaker the Emetrics Marketing Optimisation Summit in London. As...
Posted in Conferences and presentations, Past conferences, Analytics strategy, Web analytics, KPIs, Optimisation

Emetrics Marketing Optimization Summit, San Francisco, May 2008
At this year’s Emetrics Summit in San Fransisco, Neil will be presenting a session in the “Advancced Analytics Track” entitled “Cuttin...
Posted in Conferences and presentations, Future conferences, Segmentation, Forecasting, Predictive analytics, Data mining

Digital Marketing Optimisation: Part 4 - Retention
The classic digital marketing processes are acquisition, conversion and retention and so far in this series on digital marketing optimisation I have b...
Posted in Articles, Analytics strategy, Web analytics, Loyalty, Optimisation

Digital Marketing Optimisation: Part 3 - Conversion
Last time in this series on digital marketing optimisation I looked at the process of campaign optimisation. But as the saying goes: “You can le...
Posted in Articles, Analytics strategy, Web analytics, Testing, Optimisation