Back to blogging?

It’s been a year since we last blogged on the site and we have had the odd comment about it. At the back end of last year Avinash mentioned in his blog review of my presentation at Emetrics in Washington DC that we should have more content in our blog. As I explained to Avinash one of the challenges with a regular column at ClickZ that it’s not always easy to come up with sufficiently new and interesting stuff to talk about. And in any case there’s no way to compete with Avinash’s prolific output!

The web analytics space has many great bloggers, covering many different areas. Some are great on the technical side of explaining how to “do” web analytics, some cover industry developments and so on. I think it’s important to find some way to contribute to the debates without just adding to the noise. So, we’re going to give it another shot. John’s going to look at developments in the world of predictive analytics and data mining and I’m going to muse about digital marketing analytics and what’s happening here in Europe. We’ll be trying a few things out to see if they work, some will, some won’t, but that’s the name of the game. Stay tuned.

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