Here are a selection of posts, articles and events on this subject.

Emetrics London round up
I have just finished attending the Emetrics Optimisation Summit in London. It has been a busy two days with a variety of presentations on different su...
Posted in Articles, Analytics strategy

Report from Emetrics San Francisco
As I write this I’m on my way back to the UK from the Emetrics Marketing Optimisation summit in San Francisco. After three days and having watch...
Posted in Articles, Analytics strategy

Report from the Frontline: Emetrics San Francisco
Last week I went to the Emetrics Marketing Optimisation Summit in San Francisco. You can read about my impressions of the conference over at my column...
Posted in Applied Insights Blog

Does Europe need its own Web Analytics Association?
The answer is probably yes. There – that was easy enough. But then it gets a bit trickier, the questions start piling up. Like: What would a Europe...
Posted in Applied Insights Blog, Europe, WAA

Is there much of a difference?
As you read this I will be getting myself ready to head over to San Francisco to take the pulse on the developments in the online marketing analytics ...
Posted in Articles