Here are a selection of posts, articles and events on this subject.

Seeing … or Not Seeing
When we think about how to evaluate a predictive model the first thing we typically think of is how accurately does that model predict against the (un...
Posted in Applied Insights Blog, Predictive analytics, Data mining

Where Web Analytics Tools are Headed
A couple of weeks ago I met up with executives from Omniture here in the UK to get a bit of an update on the products and the product roadmap. After a...
Posted in Articles, Analytics strategy