Here are a selection of posts, articles and events on this subject.
Understanding multi-channel dynamics – Part 2
In my last article I looked at the measurement aspects of understanding multi-channel dynamics. This week I’m going to look at some of the analy...
Posted in Articles, Analytics strategy, Web analytics
Understanding multi-channel dynamics – Part 1
There is a generally accepted view that an organisation’s multi-channel customers are its best customers. The theory is that if a customer buys ...
Posted in Articles, Data integration, Optimisation
Recession looming: Analytics to the rescue?
Here in the UK recent statistics have confirmed that the economy has stopped expanding and that it’s possible that we may head into recession. W...
Posted in Articles, Analytics strategy, Web analytics, Optimisation
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