Applied Insights Blog

Applied Insights moves on
It’s been a busy couple of weeks! Over the past few days we have been completing the transaction by which Foviance has acquired the business ass...
Thursday, November 6th, 2008

Foviance Acquires Applied Insights
Neil Mason joins Foviance as director of analytical consulting London, UK, 6 November 2008 – Foviance, the expert in digital customer experience, to...
Wednesday, November 5th, 2008

Seeing … or Not Seeing
When we think about how to evaluate a predictive model the first thing we typically think of is how accurately does that model predict against the (un...
Saturday, August 30th, 2008

Announcing the launch of our YouTube channel
Neil and John have launched themselves into the 21st century and have set up a YouTube channel. You can find it here… www.youtube.com/appliedinsigh...
Tuesday, June 17th, 2008

Report from the Frontline: Emetrics San Francisco
Last week I went to the Emetrics Marketing Optimisation Summit in San Francisco. You can read about my impressions of the conference over at my column...
Wednesday, May 14th, 2008

Does Europe need its own Web Analytics Association?
The answer is probably yes. There – that was easy enough. But then it gets a bit trickier, the questions start piling up. Like: What would a Europe...
Friday, May 2nd, 2008

Back to blogging?
It’s been a year since we last blogged on the site and we have had the odd comment about it. At the back end of last year Avinash mentioned in h...
Wednesday, April 30th, 2008

Want to find out more about Predictive Analytics?
If so, then Neil and John are running a one day workshop in Predictive Analytics in association with the Emetrics Marketing Optimisation summit on 22n...
Wednesday, April 30th, 2008

I’ve always wanted to say this..”Vote for me!”
Those of you that are members of the Web Analytics Association (WAA) will have had an email recently about the Election Ballot for the WAA Board of Di...
Wednesday, April 4th, 2007

How to do Predictive Analytics - Part 5
Steps 4 and 5 – Modelling and Evaluation, The Theory Now for the serious stuff (or the fun stuff depending on your inclination!). Of course the mode...
Thursday, March 15th, 2007

Web analytics consolidation in Europe
Yesterday Omniture announced their acquisition of Instadia the Scandinavian web analytics company. This will probably explain why I have had trouble g...
Friday, January 19th, 2007

How to do Predictive Analytics - Part 4
Step 3 – Data Preparation Anyone who has ever analysed data knows what a nuisance it can be. Whenever we want to analyse it in a new style we often ...
Tuesday, January 9th, 2007

Other things to think about when selecting a web analytics system
In various articles and other places, I have shared thoughts about how to go about selecting your web analytics system. I believe it’s important...
Friday, December 8th, 2006

Blogchat with Brian Clifton, EMEA Head of Web Analytics, Google
For this week’s blogchat I caught up with Brian Clifton who is Head of Web Analytics in EMEA for Google. In that role Brian is responsible for t...
Friday, December 1st, 2006

How to do Predictive Analytics - Part 3
Step 2 - Data Understanding The 2nd understanding step (the 3rd CRISP step) is about getting your hands on the data to understand how it can potential...
Wednesday, November 22nd, 2006

Why site performance tracking needs to be part of your web analytics toolbox
When talking to clients or at conferences, I always say that an effective web strategy for measuring and optimising website performance is made up of ...
Tuesday, November 14th, 2006

How to do Predictive Analytics - Part 2
Step 1 - Business Understanding It sounds obvious but – in data analysis as in life - it usually helps to really work out what you are trying to do ...
Wednesday, November 1st, 2006

Emetrics: The Big Picture - report from Days 2 & 3
It was a busy couple of days on Days 2 and 3 of the Emetrics Summit here in Washington. I was moderating a track on the “Voice of the Customer&#...
Wednesday, October 18th, 2006

Google move into multi-variate testing
Here in Washington, Google have just announced the launch of a new multi-variate testing service, Website Optimizer. It’s a beta launch at the m...
Wednesday, October 18th, 2006

Emetrics: The Big Picture - report from Day 1
Well, Emetrics: The Big Picture is in full swing here in Washington DC. Around 450 delegates have come to network and listen to about 50 speakers acro...
Tuesday, October 17th, 2006

How to do Predictive Analytics - Part 1
Having finished the last blog by arguing that more people could be benefiting from Predictive Analytics this begs the question of where to start if yo...
Tuesday, October 17th, 2006

Blogchat with John Marshall, CEO Clicktracks
I first met John Marshall at the Emetrics Summit in Santa Barbara in 2003. I was immediately struck by his vision for ClickTracks and web analytics in...
Wednesday, October 4th, 2006

Evidence of local warming
It was a busy week in London last week. There seemed to be a lot on and for me it was probably a good statement on the health of the industry at the m...
Tuesday, October 3rd, 2006

So what is Predictive Analytics?
Over the past few years we’ve all been hearing more and more about “Predictive Analytics” (PA for short). It is one of those terms – like ...
Friday, September 15th, 2006

Blogchat with Jim Sterne, CEO Target Marketing
As part of our blog we will be having occasional “blogchats” with movers and shakers in the world of online marketing and analytics. We...
Friday, September 8th, 2006

What’s in a name?
Imagine the situation. You are setting up a new business, you need a name for the brand; one that makes sense, describes what you do and one that you ...
Friday, September 1st, 2006

Welcome!
Hi there and welcome to the Applied Insights blog. In this blog John and I will be taking a look at various issues and topics in and around the analyt...
Tuesday, August 29th, 2006