Analytics strategy

Here are a selection of posts, articles and events on this subject.

The state of web analytics in the UK
An interesting report was published recently by E-consultancy that gives a useful insight into the state of play of the web analytics industry here in...
Posted in Articles, Surveys, Web analytics, Europe, Analytics strategy
Friday, June 13th, 2008

Emetrics London round up
I have just finished attending the Emetrics Optimisation Summit in London. It has been a busy two days with a variety of presentations on different su...
Posted in Articles, Analytics strategy
Friday, May 30th, 2008

Report from Emetrics San Francisco
As I write this I’m on my way back to the UK from the Emetrics Marketing Optimisation summit in San Francisco. After three days and having watch...
Posted in Articles, Analytics strategy
Friday, May 16th, 2008

Web Analytics Congress, Maarssen, The Netherlands, May 2008
At this year’s annual Web Analytics Congress in Holland, Neil delivered a keynote presentation on Marketing Optimisation and Predictive Analyt...
Posted in Conferences and presentations, Past conferences, Predictive analytics, Data mining, Analytics strategy

Emetrics Marketing Optimisation Summit, London, May 2008
This year Neil was invited by Jim Sterne to be the conference chairman and a keynote speaker the Emetrics Marketing Optimisation Summit in London. As...
Posted in Conferences and presentations, Past conferences, Web analytics, KPIs, Optimisation, Analytics strategy

Digital Marketing Optimisation: Part 4 - Retention
The classic digital marketing processes are acquisition, conversion and retention and so far in this series on digital marketing optimisation I have b...
Posted in Articles, Web analytics, Loyalty, Optimisation, Analytics strategy
Friday, April 18th, 2008

Digital Marketing Optimisation: Part 3 - Conversion
Last time in this series on digital marketing optimisation I looked at the process of campaign optimisation. But as the saying goes: “You can le...
Posted in Articles, Web analytics, Testing, Optimisation, Analytics strategy
Friday, April 4th, 2008

Digital Marketing Optimisation: Part 2 - Acquisition
In this series of articles I am looking at the subject of digital marketing optimisation. At its core optimisation is a combination of philosophy, pro...
Posted in Articles, Web analytics, Optimisation, Analytics strategy
Friday, March 21st, 2008

Digital Marketing Optimisation: Part 1
In my last column I looked at the concept of “data driven marketing” and outlined what I believe to be the for key components for successf...
Posted in Articles, Web analytics, Optimisation, Analytics strategy
Friday, March 7th, 2008

What is Data Driven Marketing?
I was recently asked to put together a workshop session on “Data driven marketing” for a class of digital marketing students. Part of what...
Posted in Articles, Web analytics, Optimisation, Analytics strategy
Thursday, February 21st, 2008

Web Analytics: Insights from the frontline – A conversation with Avinash Kaushik
A few weeks ago I took stock of the web analytics market, particularly looking at some of the key trends in Europe. This week to get a sense check fro...
Posted in Articles, Segmentation, Surveys, Data integration, Blogchat, Analytics strategy
Thursday, January 24th, 2008

Web Analytics resolutions for 2008
It’s a new year and with a new year come new resolutions. Other than the usual New Year’s resolutions to eat less and to exercise more, I ...
Posted in Articles, Segmentation, Analytics strategy
Monday, January 14th, 2008

Web Analytics for small businesses
I have just got back from presenting at a seminar on internet marketing which was targeted at small and medium sized businesses. Pulling together the ...
Posted in Articles, Surveys, Web analytics, Analytics strategy
Wednesday, November 28th, 2007

Report from the frontline – Emetrics Washington DC
Wow, that was the week that was. As I write this I have just about recovered from a 3 day intensive immersion in the whole area of online marketing pe...
Posted in Articles, Testing, Analytics strategy
Saturday, November 3rd, 2007

Checking out the competition
I’ve been taking a look at internet audience growth in some of the major markets over the past year or so as published by Nielsen NetRatings in Clic...
Posted in Web analytics, Analytics strategy
Friday, September 7th, 2007

Is web analytics that difficult?
A couple of months ago WebAnalyticsDemystified published a report sponsored by the Web Analytics Association on the use of web analytics in organisati...
Posted in Articles, Web analytics, Analytics strategy
Friday, August 10th, 2007

Untangling the Gordian Knot of campaign tracking – Part 4
When it comes to online campaign tracking there’s a new buzz phrase in town: “attribution management”. In our business you know wher...
Posted in Articles, Web analytics, Campaign analysis, Analytics strategy
Friday, July 13th, 2007

Untangling the Gordian Knot of campaign tracking – Part 3
In this series I have been taking a look at some of the issues and challenges in tracking the effectiveness of online marketing campaigns. More and mo...
Posted in Articles, Web analytics, Campaign analysis, Analytics strategy
Tuesday, June 19th, 2007

London Emetrics round up
A couple of weeks ago I got my annual sense-check of the state of the web analytics industry in the UK and the rest of Europe at the Emetrics Summit i...
Posted in Articles, Web analytics, Testing, Analytics strategy
Friday, April 20th, 2007

Measuring non-transactional websites - Part 3
During this series I have been taking a look at approaches to measuring the effectiveness on non-transactional websites or websites where the primary ...
Posted in Articles, Web analytics, Analytics strategy
Thursday, April 5th, 2007

I’ve always wanted to say this..”Vote for me!”
Those of you that are members of the Web Analytics Association (WAA) will have had an email recently about the Election Ballot for the WAA Board of Di...
Posted in Applied Insights Blog, Web analytics, Analytics strategy
Wednesday, April 4th, 2007

Measuring non-transactional websites - Part 2
Last time I took an initial look at the differing needs of transactional sites and non-transactional sites when it comes to tracking and measuring suc...
Posted in Articles, Web analytics, Analytics strategy
Friday, March 23rd, 2007

How to do Predictive Analytics - Part 5
Steps 4 and 5 – Modelling and Evaluation, The Theory Now for the serious stuff (or the fun stuff depending on your inclination!). Of course the mode...
Posted in Applied Insights Blog, Predictive analytics, Data mining, Analytics strategy
Thursday, March 15th, 2007

2006 and all that
Yet again another year whizzes by and we end up another year older and hopefully another year wiser. At this time of year there is only one thing for ...
Posted in Articles, Web analytics, Data integration, Testing, Analytics strategy
Tuesday, January 9th, 2007

Other things to think about when selecting a web analytics system
In various articles and other places, I have shared thoughts about how to go about selecting your web analytics system. I believe it’s important...
Posted in Applied Insights Blog, Web analytics, Analytics strategy
Friday, December 8th, 2006

What makes a good analyst?
One of the features of the web analytics market at the moment is not some much the advances in the technologies but the desperate lack of talent on bo...
Posted in Articles, Analytics strategy
Friday, September 22nd, 2006

Blogchat with Jim Sterne, CEO Target Marketing
As part of our blog we will be having occasional “blogchats” with movers and shakers in the world of online marketing and analytics. We...
Posted in Applied Insights Blog, Blogchat, Analytics strategy
Friday, September 8th, 2006

What’s in a name?
Imagine the situation. You are setting up a new business, you need a name for the brand; one that makes sense, describes what you do and one that you ...
Posted in Applied Insights Blog, Analytics strategy
Friday, September 1st, 2006

Google Conversion University: The Four Parts of Web Optimization
Neil contributed an article to Google’s “Conversion University” on the need for a holistic approach to measuring online business per...
Posted in Articles, Analytics strategy
Friday, June 30th, 2006

The health of the web analytics market in the UK
About a year ago I had the opportunity to visit the Emetrics Summits in both Santa Barbara and London. In my first article for ClickZ I compared the s...
Posted in Articles, Web analytics, Analytics strategy
Friday, May 12th, 2006

The web analytics toolbox
When we talk about analysing website data we always tend to think about doing that in a web analytics tool. Last time I described my perfect web analy...
Posted in Articles, Web analytics, Analytics strategy
Friday, April 28th, 2006

Micro data integration
There is one thing about the digital marketing world - we are not short of numbers! Typically we may have numbers coming in from our web analytic sys...
Posted in Articles, Consumer insight, Data integration, Analytics strategy
Friday, March 31st, 2006

What do we mean by macro data integration?
During the session on Multi-channel Metrics at Search Engine Strategies in New York a couple of weeks ago, one of the questions that came up was about...
Posted in Articles, Data integration, Analytics strategy
Friday, March 17th, 2006

Views from Search Engine Strategies, New York
Last week I attended Search Engine Strategies in New York. I was taking part in the ClickZ track on Multichannel Metrics with fellow columnist Jason B...
Posted in Articles, Search engine marketing, Testing, Analytics strategy
Friday, March 3rd, 2006

Implementation guidelines
Last time I shared some thoughts about the process of selecting analytical systems, particularly web analytics systems. These included: Being clear a...
Posted in Articles, Web analytics, KPIs, Analytics strategy
Thursday, February 16th, 2006

Selecting analysis systems
There was a bit of research publicized recently about organizations’ satisfaction with web analytics systems. It reported that 62% of the respon...
Posted in Articles, Web analytics, KPIs, Analytics strategy
Friday, February 3rd, 2006

Looking back over 2005
Since it’s that time of year, I thought I would take a take a personal look back over the past 12 months and maybe try to look forward a bit at ...
Posted in Articles, Web analytics, Analytics strategy
Friday, December 23rd, 2005

Add value by adding insight
In my last article I talked about some key themes that had been running on Eric Peterson’s web analytics forum recently; setting KPI’s and...
Posted in Articles, Web analytics, Analytics strategy
Wednesday, November 23rd, 2005

The importance of the “K” in KPI
There have been a couple of interesting threads running on Eric Peterson’s web analytics forum over the past few days. One was on setting Key Pe...
Posted in Articles, Web analytics, KPIs, Analytics strategy
Friday, November 11th, 2005

Understanding key customer journeys
Over the past few weeks I have been taking a look at the variety of data sources available for evaluating e-business performance in addition to the da...
Posted in Articles, Segmentation, Surveys, Web analytics, Consumer insight, Data integration, Analytics strategy
Friday, October 14th, 2005

The need for market intelligence
In my previous article, I outlined the need for measuring and optimising web site performance to be a more holistic and consumer focus discipline than...
Posted in Articles, Web analytics, Analytics strategy
Friday, August 19th, 2005

What do we mean by web analytics?
There’s one thing that worries me a bit about web analytics and that’s its name. Web analytics… Sound’s a bit scary doesn̵...
Posted in Articles, Web analytics, Analytics strategy
Friday, August 5th, 2005

A view from this side of the water
Having agreed to write for ClickZ, I then immediately got writer’s block and started thinking  “what am I going to talk about?” I e...
Posted in Articles, Web analytics, Analytics strategy
Thursday, July 21st, 2005