Here are a selection of posts, articles and events on this subject.
Web Analytics: Insights from the frontline – A conversation with Avinash Kaushik
A few weeks ago I took stock of the web analytics market, particularly looking at some of the key trends in Europe. This week to get a sense check fro...
Posted in Articles, Segmentation, Analytics strategy, Surveys, Data integration, Blogchat
Thursday, January 24th, 2008
Blogchat with Brian Clifton, EMEA Head of Web Analytics, Google
For this week’s blogchat I caught up with Brian Clifton who is Head of Web Analytics in EMEA for Google. In that role Brian is responsible for t...
Posted in Applied Insights Blog, Web analytics, Testing, Blogchat
Friday, December 1st, 2006
Blogchat with John Marshall, CEO Clicktracks
I first met John Marshall at the Emetrics Summit in Santa Barbara in 2003. I was immediately struck by his vision for ClickTracks and web analytics in...
Posted in Applied Insights Blog, Blogchat
Wednesday, October 4th, 2006
Blogchat with Jim Sterne, CEO Target Marketing
As part of our blog we will be having occasional “blogchats” with movers and shakers in the world of online marketing and analytics. We...
Posted in Applied Insights Blog, Analytics strategy, Blogchat
Friday, September 8th, 2006
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