Campaign analysis

Here are a selection of posts, articles and events on this subject.

Untangling the Gordian Knot of campaign tracking – Part 4
When it comes to online campaign tracking there’s a new buzz phrase in town: “attribution management”. In our business you know wher...
Posted in Articles, Analytics strategy, Web analytics, Campaign analysis
Friday, July 13th, 2007

Untangling the Gordian Knot of campaign tracking – Part 3
In this series I have been taking a look at some of the issues and challenges in tracking the effectiveness of online marketing campaigns. More and mo...
Posted in Articles, Analytics strategy, Web analytics, Campaign analysis
Tuesday, June 19th, 2007

Untangling the Gordian Knot of campaign tracking – Part 2
Last time I started to look at the knotty problem of campaign tracking. Since the birth of offline marketing we have been using simplistic views of ho...
Posted in Articles, Web analytics, Campaign analysis
Tuesday, June 19th, 2007

Untangling the Gordian Knot of campaign tracking – Part 1
One of the challenges that any business that does any level of online marketing these days is the proliferation in systems and data that they will be ...
Posted in Articles, Web analytics, Campaign analysis
Friday, June 1st, 2007