Applied Insights http://www.applied-insights.co.uk Creating customer insight through data Fri, 07 Nov 2008 14:54:06 +0000 http://wordpress.org/?v=2.0.3 en Sales & Marketing in Travel Europe Summit, Munich, October 2008 http://www.applied-insights.co.uk/news/2008/04/29/sales-marketing-in-travel-europe-summit-berlin-october-2008/ http://www.applied-insights.co.uk/news/2008/04/29/sales-marketing-in-travel-europe-summit-berlin-october-2008/#comments Tue, 29 Apr 2008 13:47:48 +0000 Neil Mason Conferences and presentations Future conferences Web analytics http://www.applied-insights.co.uk/news/2008/04/29/sales-marketing-in-travel-europe-summit-berlin-october-2008/ Neil will be giving a presentation at EyeforTravel’s annual Sales & Marketing in Travel Europe Summit to be held in Munich in October 2008.

]]> http://www.applied-insights.co.uk/news/2008/04/29/sales-marketing-in-travel-europe-summit-berlin-october-2008/feed/ Emetrics Marketing Optimization Summit, San Francisco, May 2008 http://www.applied-insights.co.uk/news/2008/04/29/emetrics-marketing-optimization-summit-san-francisco-may-2008/ http://www.applied-insights.co.uk/news/2008/04/29/emetrics-marketing-optimization-summit-san-francisco-may-2008/#comments Tue, 29 Apr 2008 13:10:49 +0000 Neil Mason Conferences and presentations Future conferences Segmentation Forecasting Predictive analytics Data mining http://www.applied-insights.co.uk/news/2008/04/29/emetrics-marketing-optimization-summit-san-francisco-may-2008/ At this year’s Emetrics Summit in San Fransisco, Neil will be presenting a session in the “Advancced Analytics Track” entitled “Cutting through the NOISE: Applications of data mining and predictive analytics”.

The presentation will be looking at the application of techniques such as segmentation and propensity modelling to better understand website visitor behaviour.

]]> http://www.applied-insights.co.uk/news/2008/04/29/emetrics-marketing-optimization-summit-san-francisco-may-2008/feed/ Internet Marketing Conference, Stockholm, November 2007 http://www.applied-insights.co.uk/news/2007/11/23/internet-marketing-conference-stockholm-november-2007/ http://www.applied-insights.co.uk/news/2007/11/23/internet-marketing-conference-stockholm-november-2007/#comments Fri, 23 Nov 2007 16:53:09 +0000 Neil Mason Conferences and presentations Future conferences Forecasting Predictive analytics Data mining http://www.applied-insights.co.uk/news/2007/11/23/internet-marketing-conference-stockholm-november-2007/ A return visit to Stockholm by Applied Insights this year. This time John will be giving a presentation at the Internet Marketing Conference on “Predictive Analytics - Why Bother?”. He’s also on a panel on the subject of Testing and Analysis and has been roped in to moderating a panel session on Web Analytics. Should be interesting…

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