Here are a selection of posts, articles and events on this subject.
An Introduction to Predictive Analytics, London, 22nd May 2008
Neil and John ran a one day workshop in Predictive Analytics in association with the Emetrics Marketing Optimisation summit on 22nd May at the Hotel R...
Posted in Conferences and presentations, Segmentation, Forecasting, Predictive analytics, Data mining, Past conferences
Web Analytics Congress, Maarssen, The Netherlands, May 2008
At this year’s annual Web Analytics Congress in Holland, Neil delivered a keynote presentation on Marketing Optimisation and Predictive Analyt...
Posted in Conferences and presentations, Analytics strategy, Predictive analytics, Data mining, Past conferences
Emetrics Marketing Optimisation Summit, London, May 2008
This year Neil was invited by Jim Sterne to be the conference chairman and a keynote speaker the Emetrics Marketing Optimisation Summit in London.
As...
Posted in Conferences and presentations, Analytics strategy, Web analytics, KPIs, Optimisation, Past conferences
Web Analytics Wednesday, Berlin, February 2008
At the inaugural Web Analytics Wednesday event held in Berlin, Neil gave a presentation on “Integrated Web Analytics”. The first time he...
Posted in Conferences and presentations, Past conferences
Wise up to the Web, IT Wales Forum, Swansea, November 2007
At this ICT Forum event for small and medium enterprises in South Wales, Neil gave a presentation introducing web analytics called “If you can...
Posted in Conferences and presentations, Web analytics, Past conferences
Emetrics Marketing Optimization Summit, Stockholm, October 2007
At this inaugural event in Sweden Neil presented on data integation.
Posted in Conferences and presentations, Data integration, Past conferences
Emetrics Marketing Optimization Summit, Washington DC, October 2007
At this year’s Emetrics Summit in Washington DC, Neil presented a paper entitled “Cutting through the NOISE: Applications of data mining a...
Posted in Conferences and presentations, Forecasting, Predictive analytics, Data mining, Past conferences
Ad-Tech, London, September 2005
At Ad-Tech this year, Neil ran a workshop with Dan O’Sullivan from Boden on Landing Page Optimisation.
You can download a copy of the presentati...
Posted in Conferences and presentations, Past conferences
ClickZ Web Metrics event, New York, May 2007
Neil gave a presentation on measuring Non-transactional websites at the ClickZ event on web analytics in May 2007. He also moderated a session on ...
Posted in Conferences and presentations, Web analytics, Past conferences
Omniture Summit, London, April 2007
At the Omniture Summit in London, Neil presented a case study with Shaun Byrne from the Royal Mail. The presentation covered a recent project we had ...
Posted in Conferences and presentations, Past conferences
Emetrics, London, March 2007
At the Emetrics event in London this year, Neil gave a presentation on the integration of web analytics data and consumer survey data to get a holisti...
Posted in Conferences and presentations, Past conferences
Digital Cream, London, March 2007
Neil moderated the web analytics track at the inaugural Digital Cream event from e-consultancy.
Posted in Conferences and presentations, Past conferences
Internet Marketing Conference, Stockholm, November 2006
Neilheaded over to Stockholm for the Internet Marketing Conference on 30th November 2006. He took part in a panel discussion on using web analytics t...
Posted in Conferences and presentations, Past conferences
Emetrics: The Big Picture, Washington, October 2006
At this Emetrics event held in Washington in October, Neil was the moderator of the “Voice of the Customer” track and also presented on t...
Posted in Conferences and presentations, Past conferences
E-consultancy training, London, October 2006
Neil delivered a workshop on “Web measurement and analytics” organised by E-consultancy in London on 4th October 2006.
Posted in Conferences and presentations, Past conferences
Retail Bulletin conference, London, September 2006
Neil presented on “Multi-channel Metrics” at the “Making the most of multi-channel retailing” conference organised by Retail B...
Posted in Conferences and presentations, Past conferences
Ad-Tech, London, September 2006
Neil ran two workshop sessions at Ad-Tech on the 27th September.
In the first workshop Neil will be led a panel discussion on “Data integration ...
Posted in Conferences and presentations, Past conferences
Finnish Direct Marketing Association Summit, Helsinki, June 2006
Neil gave a presentation on Measuring Web Effectiveness to the annual conference of the Finnish DMA in Helsinki.
Posted in Conferences and presentations, Past conferences
Business Intelligence 2006, London, May 2006
Neil was invited to present on web analytics to a group of BI professionals at the Business Intelligence 2006 conference organised by Information Age...
Posted in Conferences and presentations, Past conferences
Emetrics, London, May 2006
Once again Neil was a speaker at Emetrics in London. His presentation entitled “Beyond the one hit wonders!” looked at issues around getti...
Posted in Conferences and presentations, Past conferences
Search Engine Strategies, New York, February 2006
Neil presented at a session on “Multi-channel Metrics” as part of the ClickZ track at SES in New York.
Posted in Conferences and presentations, Past conferences
E-consultancy Online Marketing Masterclass, London, November 2005
Neil was a session leader at the E-consultancy Online Marketing Masterclass in November 2005
Posted in Conferences and presentations, Past conferences
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