Consumer insight

Here are a selection of posts, articles and events on this subject.

Customer loyalty management
Last time in this series I looked at a number of different ways you might think about and measure customer loyalty. My view was that it’s not re...
Posted in Articles, Segmentation, Surveys, Data integration, Loyalty, Consumer insight
Friday, February 23rd, 2007

Measuring customer loyalty
In my last article I started to explore the notion of loyalty. What do we mean by loyalty? Is loyalty about the way we behave or is it about the way t...
Posted in Articles, Surveys, Web analytics, Consumer insight
Friday, February 2nd, 2007

What is customer loyalty in the online world?
One of my predictions for this year is that retention marketing will increase it’s importance in the online marketing mix. My thinking is that a...
Posted in Articles, Surveys, Web analytics, Loyalty, Consumer insight
Friday, January 19th, 2007

Listening to the voice of the customer
I got a bit of a wake-up call this week. An event which I thought was a long off is getting closer. The Emetrics summit in Washington DC in October is...
Posted in Articles, Surveys, Web analytics, Data integration, Consumer insight
Friday, September 8th, 2006

White Paper: The Customer Journey Framework
To help digital property owners understand how visitors use a site, Applied Insights has developed its Customer Journey Framework. This framework is a...
Posted in White papers, Segmentation, Surveys, Predictive analytics, Web analytics, Data integration, Consumer insight
Wednesday, August 30th, 2006

Micro data integration
There is one thing about the digital marketing world - we are not short of numbers! Typically we may have numbers coming in from our web analytic sys...
Posted in Articles, Analytics strategy, Data integration, Consumer insight
Friday, March 31st, 2006

Understanding key customer journeys
Over the past few weeks I have been taking a look at the variety of data sources available for evaluating e-business performance in addition to the da...
Posted in Articles, Segmentation, Analytics strategy, Surveys, Web analytics, Data integration, Consumer insight
Friday, October 14th, 2005

Recipes for successful online surveys
In my previous article we looked at the need to combine detailed data from site analysis systems with additional consumer insight gleaned from surveys...
Posted in Articles, Surveys, Consumer insight
Thursday, September 15th, 2005

Why online businesses need market research
During the heady days of the dot-com boom in the late 1990s and early 2000s there was a common perception that this “new media” meant an e...
Posted in Articles, Surveys, Consumer insight
Thursday, September 1st, 2005

A segmentation primer
One of the things that you hear being talked about a lot more about these days in the wacky world of web analytics is “segmentation”. But ...
Posted in Articles, Segmentation, Data mining, Consumer insight
Wednesday, July 27th, 2005