Data integration

Here are a selection of posts, articles and events on this subject.

Web Analytics: Insights from the frontline – A conversation with Avinash Kaushik
A few weeks ago I took stock of the web analytics market, particularly looking at some of the key trends in Europe. This week to get a sense check fro...
Posted in Articles, Segmentation, Analytics strategy, Surveys, Blogchat, Data integration
Thursday, January 24th, 2008

Emetrics Marketing Optimization Summit, Stockholm, October 2007
At this inaugural event in Sweden Neil presented on data integation.
Posted in Conferences and presentations, Past conferences, Data integration

Customer loyalty management
Last time in this series I looked at a number of different ways you might think about and measure customer loyalty. My view was that it’s not re...
Posted in Articles, Segmentation, Surveys, Consumer insight, Loyalty, Data integration
Friday, February 23rd, 2007

2006 and all that
Yet again another year whizzes by and we end up another year older and hopefully another year wiser. At this time of year there is only one thing for ...
Posted in Articles, Analytics strategy, Web analytics, Testing, Data integration
Tuesday, January 9th, 2007

Data: It’s messy but get over it
It was busy week last week for the online marketer in London with the conference season getting into full swing. There was an inaugural Internet Retai...
Posted in Articles, Web analytics, Data integration
Friday, October 6th, 2006

Listening to the voice of the customer
I got a bit of a wake-up call this week. An event which I thought was a long off is getting closer. The Emetrics summit in Washington DC in October is...
Posted in Articles, Surveys, Web analytics, Consumer insight, Data integration
Friday, September 8th, 2006

White Paper: The Customer Journey Framework
To help digital property owners understand how visitors use a site, Applied Insights has developed its Customer Journey Framework. This framework is a...
Posted in White papers, Segmentation, Surveys, Predictive analytics, Web analytics, Consumer insight, Data integration
Wednesday, August 30th, 2006

Micro data integration
There is one thing about the digital marketing world - we are not short of numbers! Typically we may have numbers coming in from our web analytic sys...
Posted in Articles, Analytics strategy, Consumer insight, Data integration
Friday, March 31st, 2006

What do we mean by macro data integration?
During the session on Multi-channel Metrics at Search Engine Strategies in New York a couple of weeks ago, one of the questions that came up was about...
Posted in Articles, Analytics strategy, Data integration
Friday, March 17th, 2006

Understanding key customer journeys
Over the past few weeks I have been taking a look at the variety of data sources available for evaluating e-business performance in addition to the da...
Posted in Articles, Segmentation, Analytics strategy, Surveys, Web analytics, Consumer insight, Data integration
Friday, October 14th, 2005