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Forecasting

Here are a selection of posts, articles and events on this subject.

An Introduction to Predictive Analytics, London, 22nd May 2008
Neil and John ran a one day workshop in Predictive Analytics in association with the Emetrics Marketing Optimisation summit on 22nd May at the Hotel R...
Posted in Conferences and presentations, Past conferences, Segmentation, Predictive analytics, Data mining, Forecasting

Emetrics Marketing Optimization Summit, San Francisco, May 2008
At this year’s Emetrics Summit in San Fransisco, Neil will be presenting a session in the “Advancced Analytics Track” entitled “Cuttin...
Posted in Conferences and presentations, Future conferences, Segmentation, Predictive analytics, Data mining, Forecasting

Internet Marketing Conference, Stockholm, November 2007
A return visit to Stockholm by Applied Insights this year. This time John will be giving a presentation at the Internet Marketing Conference on “...
Posted in Conferences and presentations, Future conferences, Predictive analytics, Data mining, Forecasting

Emetrics Marketing Optimization Summit, Washington DC, October 2007
At this year’s Emetrics Summit in Washington DC, Neil presented a paper entitled “Cutting through the NOISE: Applications of data mining a...
Posted in Conferences and presentations, Past conferences, Predictive analytics, Data mining, Forecasting

Predictive analytics Part 2
In part one of this series, I examined visitor segmentation, a data-mining technique. Now, let’s look at how data mining can be used to understa...
Posted in Articles, Predictive analytics, Data mining, Web analytics, Forecasting
Friday, October 19th, 2007

So what is Predictive Analytics?
Over the past few years we’ve all been hearing more and more about “Predictive Analytics” (PA for short). It is one of those terms – like ...
Posted in Applied Insights Blog, Predictive analytics, Data mining, Forecasting
Friday, September 15th, 2006

The Analyst’s Toolbox: Explanatory forecasting techniques
In my last article I started to look at forecasting and investigated a set of methods called time-series techniques. Using these techniques you make y...
Posted in Articles, Predictive analytics, Forecasting
Friday, August 4th, 2006

The Analyst’s Toolbox: Time-series forecasting techniques
Over the past few weeks I have been taking a look at various analytical techniques that may be appropriate for understanding more about visitor behavi...
Posted in Articles, Forecasting
Friday, July 21st, 2006

The Analyst’s Toolbox: Introduction
There is a tendency when we talk about analysing web data that we focus on the use of so-called web analytics tools such as Google Analytics, Omniture...
Posted in Articles, Segmentation, Predictive analytics, Data mining, Forecasting
Thursday, May 25th, 2006