KPIs

Here are a selection of posts, articles and events on this subject.

Emetrics Marketing Optimisation Summit, London, May 2008
This year Neil was invited by Jim Sterne to be the conference chairman and a keynote speaker the Emetrics Marketing Optimisation Summit in London. As...
Posted in Conferences and presentations, Past conferences, Analytics strategy, Web analytics, Optimisation, KPIs

Implementation guidelines
Last time I shared some thoughts about the process of selecting analytical systems, particularly web analytics systems. These included: Being clear a...
Posted in Articles, Analytics strategy, Web analytics, KPIs
Thursday, February 16th, 2006

Selecting analysis systems
There was a bit of research publicized recently about organizations’ satisfaction with web analytics systems. It reported that 62% of the respon...
Posted in Articles, Analytics strategy, Web analytics, KPIs
Friday, February 3rd, 2006

The importance of the “K” in KPI
There have been a couple of interesting threads running on Eric Peterson’s web analytics forum over the past few days. One was on setting Key Pe...
Posted in Articles, Analytics strategy, Web analytics, KPIs
Friday, November 11th, 2005