Loyalty

Here are a selection of posts, articles and events on this subject.

Digital Marketing Optimisation: Part 4 - Retention
The classic digital marketing processes are acquisition, conversion and retention and so far in this series on digital marketing optimisation I have b...
Posted in Articles, Analytics strategy, Web analytics, Optimisation, Loyalty
Friday, April 18th, 2008

What do we mean by Engagement and is it all that useful?
It was a mistake. I didn’t mean it to happen but the word just popped out of my mouth. I knew as soon as I said it that there was going to be troubl...
Posted in Articles, Web analytics, Loyalty
Friday, November 16th, 2007

Customer loyalty management
Last time in this series I looked at a number of different ways you might think about and measure customer loyalty. My view was that it’s not re...
Posted in Articles, Segmentation, Surveys, Consumer insight, Data integration, Loyalty
Friday, February 23rd, 2007

What is customer loyalty in the online world?
One of my predictions for this year is that retention marketing will increase it’s importance in the online marketing mix. My thinking is that a...
Posted in Articles, Surveys, Web analytics, Consumer insight, Loyalty
Friday, January 19th, 2007