Optimisation

Here are a selection of posts, articles and events on this subject.

Understanding multi-channel dynamics – Part 1
There is a generally accepted view that an organisation’s multi-channel customers are its best customers. The theory is that if a customer buys ...
Posted in Articles, Data integration, Optimisation
Friday, September 19th, 2008

Recession looming: Analytics to the rescue?
Here in the UK recent statistics have confirmed that the economy has stopped expanding and that it’s possible that we may head into recession. W...
Posted in Articles, Analytics strategy, Web analytics, Optimisation
Wednesday, September 10th, 2008

Emetrics Marketing Optimisation Summit, London, May 2008
This year Neil was invited by Jim Sterne to be the conference chairman and a keynote speaker the Emetrics Marketing Optimisation Summit in London. As...
Posted in Conferences and presentations, Past conferences, Analytics strategy, Web analytics, KPIs, Optimisation

Digital Marketing Optimisation: Part 4 - Retention
The classic digital marketing processes are acquisition, conversion and retention and so far in this series on digital marketing optimisation I have b...
Posted in Articles, Analytics strategy, Web analytics, Loyalty, Optimisation
Friday, April 18th, 2008

Digital Marketing Optimisation: Part 3 - Conversion
Last time in this series on digital marketing optimisation I looked at the process of campaign optimisation. But as the saying goes: “You can le...
Posted in Articles, Analytics strategy, Web analytics, Testing, Optimisation
Friday, April 4th, 2008

Digital Marketing Optimisation: Part 2 - Acquisition
In this series of articles I am looking at the subject of digital marketing optimisation. At its core optimisation is a combination of philosophy, pro...
Posted in Articles, Analytics strategy, Web analytics, Optimisation
Friday, March 21st, 2008

Digital Marketing Optimisation: Part 1
In my last column I looked at the concept of “data driven marketing” and outlined what I believe to be the for key components for successf...
Posted in Articles, Analytics strategy, Web analytics, Optimisation
Friday, March 7th, 2008

What is Data Driven Marketing?
I was recently asked to put together a workshop session on “Data driven marketing” for a class of digital marketing students. Part of what...
Posted in Articles, Analytics strategy, Web analytics, Optimisation
Thursday, February 21st, 2008