Optimisation

Here are a selection of posts, articles and events on this subject.

Emetrics Marketing Optimisation Summit, London, May 2008
This year Neil was invited by Jim Sterne to be the conference chairman and a keynote speaker the Emetrics Marketing Optimisation Summit in London. As...
Posted in Conferences and presentations, Past conferences, Analytics strategy, Web analytics, KPIs, Optimisation

Digital Marketing Optimisation: Part 4 - Retention
The classic digital marketing processes are acquisition, conversion and retention and so far in this series on digital marketing optimisation I have b...
Posted in Articles, Analytics strategy, Web analytics, Loyalty, Optimisation
Friday, April 18th, 2008

Digital Marketing Optimisation: Part 3 - Conversion
Last time in this series on digital marketing optimisation I looked at the process of campaign optimisation. But as the saying goes: “You can le...
Posted in Articles, Analytics strategy, Web analytics, Testing, Optimisation
Friday, April 4th, 2008

Digital Marketing Optimisation: Part 2 - Acquisition
In this series of articles I am looking at the subject of digital marketing optimisation. At its core optimisation is a combination of philosophy, pro...
Posted in Articles, Analytics strategy, Web analytics, Optimisation
Friday, March 21st, 2008

Digital Marketing Optimisation: Part 1
In my last column I looked at the concept of “data driven marketing” and outlined what I believe to be the for key components for successf...
Posted in Articles, Analytics strategy, Web analytics, Optimisation
Friday, March 7th, 2008

What is Data Driven Marketing?
I was recently asked to put together a workshop session on “Data driven marketing” for a class of digital marketing students. Part of what...
Posted in Articles, Analytics strategy, Web analytics, Optimisation
Thursday, February 21st, 2008