Applied Insights

Here are a selection of posts, articles and events on this subject.

An Introduction to Predictive Analytics, London, 22nd May 2008
Neil and John ran a one day workshop in Predictive Analytics in association with the Emetrics Marketing Optimisation summit on 22nd May at the Hotel R...
Posted in Conferences and presentations, Past conferences, Segmentation, Forecasting, Data mining, Predictive analytics

Web Analytics Congress, Maarssen, The Netherlands, May 2008
At this year’s annual Web Analytics Congress in Holland, Neil delivered a keynote presentation on Marketing Optimisation and Predictive Analyt...
Posted in Conferences and presentations, Past conferences, Analytics strategy, Data mining, Predictive analytics

Emetrics Marketing Optimization Summit, San Francisco, May 2008
At this year’s Emetrics Summit in San Fransisco, Neil will be presenting a session in the “Advancced Analytics Track” entitled “Cuttin...
Posted in Conferences and presentations, Future conferences, Segmentation, Forecasting, Data mining, Predictive analytics

Internet Marketing Conference, Stockholm, November 2007
A return visit to Stockholm by Applied Insights this year. This time John will be giving a presentation at the Internet Marketing Conference on “...
Posted in Conferences and presentations, Future conferences, Forecasting, Data mining, Predictive analytics

Emetrics Marketing Optimization Summit, Washington DC, October 2007
At this year’s Emetrics Summit in Washington DC, Neil presented a paper entitled “Cutting through the NOISE: Applications of data mining a...
Posted in Conferences and presentations, Past conferences, Forecasting, Data mining, Predictive analytics

Predictive analytics Part 2
In part one of this series, I examined visitor segmentation, a data-mining technique. Now, let’s look at how data mining can be used to understa...
Posted in Articles, Forecasting, Data mining, Web analytics, Predictive analytics
Friday, October 19th, 2007

Predictive Analytics Part 1
In my last article I outlined my belief that what we call “web analytics” is becoming a more diverse and complex field. What we have traditionall...
Posted in Articles, Segmentation, Data mining, Web analytics, Predictive analytics
Friday, October 5th, 2007

The increasing diversity and complexity of “Web Analytics”
This week I’ve been starting to get my head around the presentation that I will be giving at the Emetrics Summit in Washington in October. I was loo...
Posted in Articles, Data mining, Web analytics, Predictive analytics
Friday, September 21st, 2007

How to do Predictive Analytics - Part 5
Steps 4 and 5 – Modelling and Evaluation, The Theory Now for the serious stuff (or the fun stuff depending on your inclination!). Of course the mode...
Posted in Applied Insights Blog, Analytics strategy, Data mining, Predictive analytics
Thursday, March 15th, 2007

How to do Predictive Analytics - Part 4
Step 3 – Data Preparation Anyone who has ever analysed data knows what a nuisance it can be. Whenever we want to analyse it in a new style we often ...
Posted in Applied Insights Blog, Segmentation, Data mining, Predictive analytics
Tuesday, January 9th, 2007

How to do Predictive Analytics - Part 3
Step 2 - Data Understanding The 2nd understanding step (the 3rd CRISP step) is about getting your hands on the data to understand how it can potential...
Posted in Applied Insights Blog, Predictive analytics
Wednesday, November 22nd, 2006

How to do Predictive Analytics - Part 2
Step 1 - Business Understanding It sounds obvious but – in data analysis as in life - it usually helps to really work out what you are trying to do ...
Posted in Applied Insights Blog, Data mining, Predictive analytics
Wednesday, November 1st, 2006

How to do Predictive Analytics - Part 1
Having finished the last blog by arguing that more people could be benefiting from Predictive Analytics this begs the question of where to start if yo...
Posted in Applied Insights Blog, Data mining, Predictive analytics
Tuesday, October 17th, 2006

So what is Predictive Analytics?
Over the past few years we’ve all been hearing more and more about “Predictive Analytics” (PA for short). It is one of those terms – like ...
Posted in Applied Insights Blog, Forecasting, Data mining, Predictive analytics
Friday, September 15th, 2006

White Paper: The Customer Journey Framework
To help digital property owners understand how visitors use a site, Applied Insights has developed its Customer Journey Framework. This framework is a...
Posted in White papers, Segmentation, Surveys, Web analytics, Consumer insight, Data integration, Predictive analytics
Wednesday, August 30th, 2006

The Analyst’s Toolbox: Explanatory forecasting techniques
In my last article I started to look at forecasting and investigated a set of methods called time-series techniques. Using these techniques you make y...
Posted in Articles, Forecasting, Predictive analytics
Friday, August 4th, 2006

The Analyst’s Toolbox: Decision Trees and other classification techniques
In my last article I had a quick look at some other tools for the analyst toolkit other than their web analytics system. These included Business Intel...
Posted in Articles, Data mining, Predictive analytics
Thursday, June 8th, 2006

The Analyst’s Toolbox: Introduction
There is a tendency when we talk about analysing web data that we focus on the use of so-called web analytics tools such as Google Analytics, Omniture...
Posted in Articles, Segmentation, Forecasting, Data mining, Predictive analytics
Thursday, May 25th, 2006

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