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Segmentation

Here are a selection of posts, articles and events on this subject.

An Introduction to Predictive Analytics, London, 22nd May 2008
Neil and John ran a one day workshop in Predictive Analytics in association with the Emetrics Marketing Optimisation summit on 22nd May at the Hotel R...
Posted in Conferences and presentations, Past conferences, Forecasting, Predictive analytics, Data mining, Segmentation

Emetrics Marketing Optimization Summit, San Francisco, May 2008
At this year’s Emetrics Summit in San Fransisco, Neil will be presenting a session in the “Advancced Analytics Track” entitled “Cuttin...
Posted in Conferences and presentations, Future conferences, Forecasting, Predictive analytics, Data mining, Segmentation

Web Analytics: Insights from the frontline – A conversation with Avinash Kaushik
A few weeks ago I took stock of the web analytics market, particularly looking at some of the key trends in Europe. This week to get a sense check fro...
Posted in Articles, Analytics strategy, Surveys, Data integration, Blogchat, Segmentation
Thursday, January 24th, 2008

Web Analytics resolutions for 2008
It’s a new year and with a new year come new resolutions. Other than the usual New Year’s resolutions to eat less and to exercise more, I ...
Posted in Articles, Analytics strategy, Segmentation
Monday, January 14th, 2008

Predictive Analytics Part 1
In my last article I outlined my belief that what we call “web analytics” is becoming a more diverse and complex field. What we have traditionall...
Posted in Articles, Predictive analytics, Data mining, Web analytics, Segmentation
Friday, October 5th, 2007

Customer loyalty management
Last time in this series I looked at a number of different ways you might think about and measure customer loyalty. My view was that it’s not re...
Posted in Articles, Surveys, Consumer insight, Data integration, Loyalty, Segmentation
Friday, February 23rd, 2007

How to do Predictive Analytics - Part 4
Step 3 – Data Preparation Anyone who has ever analysed data knows what a nuisance it can be. Whenever we want to analyse it in a new style we often ...
Posted in Applied Insights Blog, Predictive analytics, Data mining, Segmentation
Tuesday, January 9th, 2007

White Paper: The Customer Journey Framework
To help digital property owners understand how visitors use a site, Applied Insights has developed its Customer Journey Framework. This framework is a...
Posted in White papers, Surveys, Predictive analytics, Web analytics, Consumer insight, Data integration, Segmentation
Wednesday, August 30th, 2006

The Analyst’s Toolbox: Segmentation (2)
In my last article I started to take a look at the subject of segmentation. Something that is all the rage at the moment in the wacky world of web ana...
Posted in Articles, Segmentation
Friday, July 7th, 2006

The Analyst’s Toolbox: Segmentation (1)
Segmentation. There’s a word. It’s a word that quite often means different things to different people and it’s all the rage in web analytics. Ev...
Posted in Articles, Segmentation
Friday, June 23rd, 2006

The Analyst’s Toolbox: Introduction
There is a tendency when we talk about analysing web data that we focus on the use of so-called web analytics tools such as Google Analytics, Omniture...
Posted in Articles, Forecasting, Predictive analytics, Data mining, Segmentation
Thursday, May 25th, 2006

Understanding key customer journeys
Over the past few weeks I have been taking a look at the variety of data sources available for evaluating e-business performance in addition to the da...
Posted in Articles, Analytics strategy, Surveys, Web analytics, Consumer insight, Data integration, Segmentation
Friday, October 14th, 2005

A segmentation primer
One of the things that you hear being talked about a lot more about these days in the wacky world of web analytics is “segmentation”. But ...
Posted in Articles, Data mining, Consumer insight, Segmentation
Wednesday, July 27th, 2005