Surveys

Here are a selection of posts, articles and events on this subject.

The state of web analytics in the UK
An interesting report was published recently by E-consultancy that gives a useful insight into the state of play of the web analytics industry here in...
Posted in Articles, Analytics strategy, Web analytics, Europe, Surveys
Friday, June 13th, 2008

Web Analytics: Insights from the frontline – A conversation with Avinash Kaushik
A few weeks ago I took stock of the web analytics market, particularly looking at some of the key trends in Europe. This week to get a sense check fro...
Posted in Articles, Segmentation, Analytics strategy, Data integration, Blogchat, Surveys
Thursday, January 24th, 2008

Web Analytics for small businesses
I have just got back from presenting at a seminar on internet marketing which was targeted at small and medium sized businesses. Pulling together the ...
Posted in Articles, Analytics strategy, Web analytics, Surveys
Wednesday, November 28th, 2007

Customer loyalty management
Last time in this series I looked at a number of different ways you might think about and measure customer loyalty. My view was that it’s not re...
Posted in Articles, Segmentation, Consumer insight, Data integration, Loyalty, Surveys
Friday, February 23rd, 2007

Measuring customer loyalty
In my last article I started to explore the notion of loyalty. What do we mean by loyalty? Is loyalty about the way we behave or is it about the way t...
Posted in Articles, Web analytics, Consumer insight, Surveys
Friday, February 2nd, 2007

What is customer loyalty in the online world?
One of my predictions for this year is that retention marketing will increase it’s importance in the online marketing mix. My thinking is that a...
Posted in Articles, Web analytics, Consumer insight, Loyalty, Surveys
Friday, January 19th, 2007

Why web analytics won’t necessarily tell you how well you’ve done this Christmas
I can’t believe I’m writing about this already but Christmas is coming – fast. Probably like a lot you, I’m going to be doing most...
Posted in Articles, Web analytics, Surveys
Monday, December 4th, 2006

Listening to the voice of the customer
I got a bit of a wake-up call this week. An event which I thought was a long off is getting closer. The Emetrics summit in Washington DC in October is...
Posted in Articles, Web analytics, Consumer insight, Data integration, Surveys
Friday, September 8th, 2006

White Paper: The Customer Journey Framework
To help digital property owners understand how visitors use a site, Applied Insights has developed its Customer Journey Framework. This framework is a...
Posted in White papers, Segmentation, Predictive analytics, Web analytics, Consumer insight, Data integration, Surveys
Wednesday, August 30th, 2006

Understanding key customer journeys
Over the past few weeks I have been taking a look at the variety of data sources available for evaluating e-business performance in addition to the da...
Posted in Articles, Segmentation, Analytics strategy, Web analytics, Consumer insight, Data integration, Surveys
Friday, October 14th, 2005

Recipes for successful online surveys
In my previous article we looked at the need to combine detailed data from site analysis systems with additional consumer insight gleaned from surveys...
Posted in Articles, Consumer insight, Surveys
Thursday, September 15th, 2005

Why online businesses need market research
During the heady days of the dot-com boom in the late 1990s and early 2000s there was a common perception that this “new media” meant an e...
Posted in Articles, Consumer insight, Surveys
Thursday, September 1st, 2005