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Testing

Here are a selection of posts, articles and events on this subject.

Digital Marketing Optimisation: Part 3 - Conversion
Last time in this series on digital marketing optimisation I looked at the process of campaign optimisation. But as the saying goes: “You can le...
Posted in Articles, Analytics strategy, Web analytics, Optimisation, Testing
Friday, April 4th, 2008

It’s that time of year – time for a review
Since ClickZ are kindly giving me Christmas Day off, this is my last column of the year. So, there’s only one thing for it and that’s to h...
Posted in Articles, Web analytics, Testing
Wednesday, December 12th, 2007

Report from the frontline – Emetrics Washington DC
Wow, that was the week that was. As I write this I have just about recovered from a 3 day intensive immersion in the whole area of online marketing pe...
Posted in Articles, Analytics strategy, Testing
Saturday, November 3rd, 2007

London Emetrics round up
A couple of weeks ago I got my annual sense-check of the state of the web analytics industry in the UK and the rest of Europe at the Emetrics Summit i...
Posted in Articles, Analytics strategy, Web analytics, Testing
Friday, April 20th, 2007

2006 and all that
Yet again another year whizzes by and we end up another year older and hopefully another year wiser. At this time of year there is only one thing for ...
Posted in Articles, Analytics strategy, Web analytics, Data integration, Testing
Tuesday, January 9th, 2007

Blogchat with Brian Clifton, EMEA Head of Web Analytics, Google
For this week’s blogchat I caught up with Brian Clifton who is Head of Web Analytics in EMEA for Google. In that role Brian is responsible for t...
Posted in Applied Insights Blog, Web analytics, Blogchat, Testing
Friday, December 1st, 2006

Views from Search Engine Strategies, New York
Last week I attended Search Engine Strategies in New York. I was taking part in the ClickZ track on Multichannel Metrics with fellow columnist Jason B...
Posted in Articles, Analytics strategy, Search engine marketing, Testing
Friday, March 3rd, 2006