Web analytics

Here are a selection of posts, articles and events on this subject.

The state of web analytics in the UK
An interesting report was published recently by E-consultancy that gives a useful insight into the state of play of the web analytics industry here in...
Posted in Articles, Analytics strategy, Surveys, Europe, Web analytics
Friday, June 13th, 2008

Sales & Marketing in Travel Europe Summit, Munich, October 2008
Neil will be giving a presentation at EyeforTravel’s annual Sales & Marketing in Travel Europe Summit to be held in Munich in October 2008.
Posted in Conferences and presentations, Future conferences, Web analytics

Emetrics Marketing Optimisation Summit, London, May 2008
This year Neil was invited by Jim Sterne to be the conference chairman and a keynote speaker the Emetrics Marketing Optimisation Summit in London. As...
Posted in Conferences and presentations, Past conferences, Analytics strategy, KPIs, Optimisation, Web analytics

Digital Marketing Optimisation: Part 4 - Retention
The classic digital marketing processes are acquisition, conversion and retention and so far in this series on digital marketing optimisation I have b...
Posted in Articles, Analytics strategy, Loyalty, Optimisation, Web analytics
Friday, April 18th, 2008

Digital Marketing Optimisation: Part 3 - Conversion
Last time in this series on digital marketing optimisation I looked at the process of campaign optimisation. But as the saying goes: “You can le...
Posted in Articles, Analytics strategy, Testing, Optimisation, Web analytics
Friday, April 4th, 2008

Digital Marketing Optimisation: Part 2 - Acquisition
In this series of articles I am looking at the subject of digital marketing optimisation. At its core optimisation is a combination of philosophy, pro...
Posted in Articles, Analytics strategy, Optimisation, Web analytics
Friday, March 21st, 2008

Digital Marketing Optimisation: Part 1
In my last column I looked at the concept of “data driven marketing” and outlined what I believe to be the for key components for successf...
Posted in Articles, Analytics strategy, Optimisation, Web analytics
Friday, March 7th, 2008

What is Data Driven Marketing?
I was recently asked to put together a workshop session on “Data driven marketing” for a class of digital marketing students. Part of what...
Posted in Articles, Analytics strategy, Optimisation, Web analytics
Thursday, February 21st, 2008

It’s that time of year – time for a review
Since ClickZ are kindly giving me Christmas Day off, this is my last column of the year. So, there’s only one thing for it and that’s to h...
Posted in Articles, Testing, Web analytics
Wednesday, December 12th, 2007

Web Analytics for small businesses
I have just got back from presenting at a seminar on internet marketing which was targeted at small and medium sized businesses. Pulling together the ...
Posted in Articles, Analytics strategy, Surveys, Web analytics
Wednesday, November 28th, 2007

Wise up to the Web, IT Wales Forum, Swansea, November 2007
At this ICT Forum event for small and medium enterprises in South Wales, Neil gave a presentation introducing web analytics called “If you can&#...
Posted in Conferences and presentations, Past conferences, Web analytics

What do we mean by Engagement and is it all that useful?
It was a mistake. I didn’t mean it to happen but the word just popped out of my mouth. I knew as soon as I said it that there was going to be troubl...
Posted in Articles, Loyalty, Web analytics
Friday, November 16th, 2007

Predictive analytics Part 2
In part one of this series, I examined visitor segmentation, a data-mining technique. Now, let’s look at how data mining can be used to understa...
Posted in Articles, Forecasting, Predictive analytics, Data mining, Web analytics
Friday, October 19th, 2007

Predictive Analytics Part 1
In my last article I outlined my belief that what we call “web analytics” is becoming a more diverse and complex field. What we have traditionall...
Posted in Articles, Segmentation, Predictive analytics, Data mining, Web analytics
Friday, October 5th, 2007

The increasing diversity and complexity of “Web Analytics”
This week I’ve been starting to get my head around the presentation that I will be giving at the Emetrics Summit in Washington in October. I was loo...
Posted in Articles, Predictive analytics, Data mining, Web analytics
Friday, September 21st, 2007

Checking out the competition
I’ve been taking a look at internet audience growth in some of the major markets over the past year or so as published by Nielsen NetRatings in Clic...
Posted in Analytics strategy, Web analytics
Friday, September 7th, 2007

Is web analytics that difficult?
A couple of months ago WebAnalyticsDemystified published a report sponsored by the Web Analytics Association on the use of web analytics in organisati...
Posted in Articles, Analytics strategy, Web analytics
Friday, August 10th, 2007

Getting educated in web analytics is getting easier
We having a saying here in the UK “You hang around waiting for a bus for ages, and then three come along at once”.  Although there is a p...
Posted in Articles, Web analytics
Friday, July 27th, 2007

Untangling the Gordian Knot of campaign tracking – Part 4
When it comes to online campaign tracking there’s a new buzz phrase in town: “attribution management”. In our business you know wher...
Posted in Articles, Analytics strategy, Campaign analysis, Web analytics
Friday, July 13th, 2007

Untangling the Gordian Knot of campaign tracking – Part 3
In this series I have been taking a look at some of the issues and challenges in tracking the effectiveness of online marketing campaigns. More and mo...
Posted in Articles, Analytics strategy, Campaign analysis, Web analytics
Tuesday, June 19th, 2007

Untangling the Gordian Knot of campaign tracking – Part 2
Last time I started to look at the knotty problem of campaign tracking. Since the birth of offline marketing we have been using simplistic views of ho...
Posted in Articles, Campaign analysis, Web analytics
Tuesday, June 19th, 2007

Untangling the Gordian Knot of campaign tracking – Part 1
One of the challenges that any business that does any level of online marketing these days is the proliferation in systems and data that they will be ...
Posted in Articles, Campaign analysis, Web analytics
Friday, June 1st, 2007

ClickZ Web Metrics event, New York, May 2007
Neil  gave a presentation on measuring Non-transactional websites at the  ClickZ event on web analytics in May 2007. He also moderated a session on ...
Posted in Conferences and presentations, Past conferences, Web analytics

Measuring buzz
At the recent ClickZ web metrics event in New York there was an interesting range of topics from measuring non-transactional websites through to compe...
Posted in Articles, Web analytics
Friday, May 18th, 2007

Web reporting or web analytics?
Last week I was doing a presentation at a conference organised by one of the web analytic vendors. In one of the sessions, the vendor was showcasing o...
Posted in Articles, Web analytics
Friday, May 4th, 2007

London Emetrics round up
A couple of weeks ago I got my annual sense-check of the state of the web analytics industry in the UK and the rest of Europe at the Emetrics Summit i...
Posted in Articles, Analytics strategy, Testing, Web analytics
Friday, April 20th, 2007

Measuring non-transactional websites - Part 3
During this series I have been taking a look at approaches to measuring the effectiveness on non-transactional websites or websites where the primary ...
Posted in Articles, Analytics strategy, Web analytics
Thursday, April 5th, 2007

I’ve always wanted to say this..”Vote for me!”
Those of you that are members of the Web Analytics Association (WAA) will have had an email recently about the Election Ballot for the WAA Board of Di...
Posted in Applied Insights Blog, Analytics strategy, Web analytics
Wednesday, April 4th, 2007

Measuring non-transactional websites - Part 2
Last time I took an initial look at the differing needs of transactional sites and non-transactional sites when it comes to tracking and measuring suc...
Posted in Articles, Analytics strategy, Web analytics
Friday, March 23rd, 2007

Measuring non-transactional websites - Part 1
Last week I was delivering one a workshop on measuring web effectiveness to a mixed group of people from different business sectors. One of the things...
Posted in Articles, Web analytics
Friday, March 9th, 2007

Measuring customer loyalty
In my last article I started to explore the notion of loyalty. What do we mean by loyalty? Is loyalty about the way we behave or is it about the way t...
Posted in Articles, Surveys, Consumer insight, Web analytics
Friday, February 2nd, 2007

What is customer loyalty in the online world?
One of my predictions for this year is that retention marketing will increase it’s importance in the online marketing mix. My thinking is that a...
Posted in Articles, Surveys, Consumer insight, Loyalty, Web analytics
Friday, January 19th, 2007

Web analytics consolidation in Europe
Yesterday Omniture announced their acquisition of Instadia the Scandinavian web analytics company. This will probably explain why I have had trouble g...
Posted in Applied Insights Blog, Web analytics
Friday, January 19th, 2007

How do you measure the success of websites that don’t sell?
I have no idea whether this is true or not but I once heard someone say that 80% of all websites don’t sell anything. Yet, probably 80% of all w...
Posted in Articles, Web analytics
Monday, January 15th, 2007

2006 and all that
Yet again another year whizzes by and we end up another year older and hopefully another year wiser. At this time of year there is only one thing for ...
Posted in Articles, Analytics strategy, Data integration, Testing, Web analytics
Tuesday, January 9th, 2007

Other things to think about when selecting a web analytics system
In various articles and other places, I have shared thoughts about how to go about selecting your web analytics system. I believe it’s important...
Posted in Applied Insights Blog, Analytics strategy, Web analytics
Friday, December 8th, 2006

Why web analytics won’t necessarily tell you how well you’ve done this Christmas
I can’t believe I’m writing about this already but Christmas is coming – fast. Probably like a lot you, I’m going to be doing most...
Posted in Articles, Surveys, Web analytics
Monday, December 4th, 2006

Blogchat with Brian Clifton, EMEA Head of Web Analytics, Google
For this week’s blogchat I caught up with Brian Clifton who is Head of Web Analytics in EMEA for Google. In that role Brian is responsible for t...
Posted in Applied Insights Blog, Testing, Blogchat, Web analytics
Friday, December 1st, 2006

Web analytics and data privacy
During an interview with John Marshall, CEO of ClickTracks for our blog recently, the thorny issue of web analytics and data privacy came up. It’...
Posted in Articles, Web analytics
Saturday, October 21st, 2006

Data: It’s messy but get over it
It was busy week last week for the online marketer in London with the conference season getting into full swing. There was an inaugural Internet Retai...
Posted in Articles, Data integration, Web analytics
Friday, October 6th, 2006

Listening to the voice of the customer
I got a bit of a wake-up call this week. An event which I thought was a long off is getting closer. The Emetrics summit in Washington DC in October is...
Posted in Articles, Surveys, Consumer insight, Data integration, Web analytics
Friday, September 8th, 2006

White Paper: The Customer Journey Framework
To help digital property owners understand how visitors use a site, Applied Insights has developed its Customer Journey Framework. This framework is a...
Posted in White papers, Segmentation, Surveys, Predictive analytics, Consumer insight, Data integration, Web analytics
Wednesday, August 30th, 2006

The health of the web analytics market in the UK
About a year ago I had the opportunity to visit the Emetrics Summits in both Santa Barbara and London. In my first article for ClickZ I compared the s...
Posted in Articles, Analytics strategy, Web analytics
Friday, May 12th, 2006

The web analytics toolbox
When we talk about analysing website data we always tend to think about doing that in a web analytics tool. Last time I described my perfect web analy...
Posted in Articles, Analytics strategy, Web analytics
Friday, April 28th, 2006

My perfect web analytics system
At around the same time that I was talking about macro and micro integration in my last columns, an interesting thread appeared in the web analytics f...
Posted in Articles, Web analytics
Friday, April 14th, 2006

Implementation guidelines
Last time I shared some thoughts about the process of selecting analytical systems, particularly web analytics systems. These included: Being clear a...
Posted in Articles, Analytics strategy, KPIs, Web analytics
Thursday, February 16th, 2006

Selecting analysis systems
There was a bit of research publicized recently about organizations’ satisfaction with web analytics systems. It reported that 62% of the respon...
Posted in Articles, Analytics strategy, KPIs, Web analytics
Friday, February 3rd, 2006

Data visualisation: Insight or eye candy?
I was talking to a web analytics systems vendor in the UK the other day. He was bemoaning the fact that they had lost a pitch for a potential client t...
Posted in Articles, Web analytics
Friday, January 20th, 2006

To cookie or not to cookie?
I’ve noticed over the past few days that there has been a lot of debate in the US press and on other places over the issues of cookies again. Th...
Posted in Articles, Web analytics
Friday, January 6th, 2006

Looking back over 2005
Since it’s that time of year, I thought I would take a take a personal look back over the past 12 months and maybe try to look forward a bit at ...
Posted in Articles, Analytics strategy, Web analytics
Friday, December 23rd, 2005

Add value by adding insight
In my last article I talked about some key themes that had been running on Eric Peterson’s web analytics forum recently; setting KPI’s and...
Posted in Articles, Analytics strategy, Web analytics
Wednesday, November 23rd, 2005

The importance of the “K” in KPI
There have been a couple of interesting threads running on Eric Peterson’s web analytics forum over the past few days. One was on setting Key Pe...
Posted in Articles, Analytics strategy, KPIs, Web analytics
Friday, November 11th, 2005

A word about averages
A lot has been written recently in this publication and others about the development of Key Performance Indicators (KPIs). Increasingly businesses are...
Posted in Articles, Web analytics
Friday, October 28th, 2005

Understanding key customer journeys
Over the past few weeks I have been taking a look at the variety of data sources available for evaluating e-business performance in addition to the da...
Posted in Articles, Segmentation, Analytics strategy, Surveys, Consumer insight, Data integration, Web analytics
Friday, October 14th, 2005

The need for market intelligence
In my previous article, I outlined the need for measuring and optimising web site performance to be a more holistic and consumer focus discipline than...
Posted in Articles, Analytics strategy, Web analytics
Friday, August 19th, 2005

What do we mean by web analytics?
There’s one thing that worries me a bit about web analytics and that’s its name. Web analytics… Sound’s a bit scary doesn̵...
Posted in Articles, Analytics strategy, Web analytics
Friday, August 5th, 2005

A view from this side of the water
Having agreed to write for ClickZ, I then immediately got writer’s block and started thinking  “what am I going to talk about?” I e...
Posted in Articles, Analytics strategy, Web analytics
Thursday, July 21st, 2005