There is an old saying “If you don’t measure it, you can’t manage it”. The challenge for many e-businesses though is to know what to measure and how to measure it.
At Applied Insights we combine a range of research and web analytics services with years of experience in evaluating the effectiveness of both online and offline marketing strategies.
As a result we help companies to:
- Develop their overall thinking and strategy on web analytics and measuring e-business performance
- Put the right systems in place to track the effectiveness of acquisition, conversion and retention activities
- Identify the key customer journeys on the site
- Continuously leverage the value from their investments in data and information services
Experience counts
We have experience of working with a range of web analytics system such as WebTrends, Omniture and HBX, as well as a variety of other data sources such as online surveys and panels (Nielsen NetRatings, Comscore and Hitwise).
For further information on how we can help you understand the effectiveness on your online marketing strategies, please contact us.
We don’t think that web analytics is just about understanding the traffic on your website. We believe that businesses need to develop a holistic approach to measuring the effectiveness of their e-business strategies, bringing together a variety of perspectives such as: