Applied Insights works with leading e-businesses in the development of their web measurement strategy. This process will typically involve:
- Establishing or reviewing online business goals and objectives
- The development of Key Performance Indictors (KPIs) and a “Metrics Framework”
- Reviewing existing data assets and the technical infrastructure
- Running workshops on measuring web effectiveness
- The development of a strategy for delivering KPIs and key metrics to the business including a gap analysis identifying priorities for action
See what we’re saying about analytics strategy in our recent blog posts and articles.