To help digital property owners understand how visitors use a site Applied Insights has developed its Customer Journey Framework.
The Customer Journey Framework comprises of three key components:
- Understanding the different types of visitors to the site
(Audience segments) - Understanding why people visit the site
(Intentions) - Understanding usage of the site and the consumption of different content
(Content)
The key is to be able to link these strands together, ie to understand not only who is visiting the site, but also why and what parts of the site they use or don’t use.
We use the framework to bring together a variety of analytical tools and techniques that may include analysis of customer data, quantitative surveys and analysis of site traffic behaviour.
The result is strategic understanding of the way the visitors use the site and the core journeys that visitors are trying to make.
For further information, download a copy of our white paper here.
Related information and articles: Segmentation, surveys, consumer insight
Customer Journey Analysis