“Measuring Web Effectiveness” is a workshop designed to give you a thorough appreciation of the principals of web channel measurement and analysis. This workshop will make you aware of the different tools and services for measuring internet activity as well as giving you a process for implementing an effective web measurement strategy.
By the end of the workshop you will have:
- Investigated how different types of information are collected
- Learned about the main types of web measurements such as:
- Market intelligence services
- Site-centric measurement and web analytic
- User profiling
- Site performance analysis
- Learned how to put in place a “Web Measurement Framework” including:
- Mapping out the key customer journeys
- Identifying the key business processes
- Determining the key metrics for your business
- Understood how to use multiple data sources to:
- Evaluate Return on Investment in acquisition marketing
- Optimise conversion ratios
- Maximise customer retention opportunities
- Practiced what you have learnt through interactive case studies and exercises.
Workshop can be fully tailored to your needs and is delivered in a variety of formats from a 2 hour seminar to a full day interactive workshop.
For further information please contact us.